Sky TV's average bundle in the UK is £75-95/month, totalling £900-£1,140 a year, plus £29-79 installation, plus 18-24 month contracts with up to £500 early termination fees. SMART OTT delivers every Sky Sports channel, every TNT Sports match, every Premier League game (including 3pm Saturday blackouts via international feeds), plus international and 4K, for £48/year.
Real savings — annual math
| Item | Sky TV UK | SMART OTT |
|---|---|---|
| Sky base + Sports + Cinema | £75-95/mo (£900-1,140/yr) | ~£48/yr |
| Sky Q Multiscreen | £15/mo (£180/yr) | Included |
| Sky Sports HD upgrade | Included in higher tiers | 4K included |
| TNT Sports add-on | £30/mo (£360/yr) | Included |
| International pack | £15-20/mo (£180-240/yr) | Included |
| Year 1 typical | ~£1,500 | ~£48 |
| Savings | — | ~£1,450/yr (97%) |
How to cancel Sky TV UK (the right way)
Most people lose money cancelling because they rush. Here's the safe sequence:
- Activate SMART OTT trial first. Watch Sky for one week alongside it.
- Call Sky at 0333 7591 311 (NOT online — Sky's chat will keep you in retention forever).
- Say clearly: 'I want to cancel my TV subscription'. They MUST transfer you to retention.
- Refuse all retention offers. Sky will offer 50% off for 12 months — this expires and snaps back; better to switch clean.
- Confirm in writing (Sky email confirmation) the cancellation date.
- Return Sky Q box, mini boxes, remotes via prepaid bag Sky sends. Keep tracking receipt — Sky bills unreturned-equipment fees aggressively (~£20 per item).
- If you have Sky Broadband bundled, decide: keep it (£32-45/mo) or switch to BT Full Fibre / Virgin / Hyperoptic / Cityfibre for similar price + faster speeds.
What you keep when you switch
- ✓ Every Premier League match — including 3pm Saturday blackout games via international feeds
- ✓ All Sky Sports channels (Football, Premier League, Action, Arena, F1, Cricket, Golf, Mix)
- ✓ TNT Sports (formerly BT Sport) — Champions League, Europa, Conference League
- ✓ All UK terrestrial (BBC One/Two/Three/Four, ITV, Channel 4, Channel 5, Dave, More4, E4, Drama)
- ✓ UK news (BBC News, Sky News, GB News)
- ✓ Premier League 4K UHD (Sky charges extra for this; SMART OTT Infinity 4K includes it)
What you give up (and how to replace it)
- ✗ Sky Cinema's day-and-date theatrical releases (Mandalorian, House of the Dragon premieres) — keep NOW TV Cinema for £9/mo if you want these
- ✗ Sky Glass TV's built-in voice assistant (replaced by Firestick voice remote or Apple TV Siri)
- ✗ Sky Originals (Chernobyl, Brassic, A Discovery of Witches) — keep NOW TV Entertainment for £10/mo if you want these
- ✗ Sky's UK call centre (replaced by SMART OTT 24/7 WhatsApp + Telegram + live chat)
Your migration timeline
The full transition takes about 7 days from start to finish:
- Day 1: Activate your SMART OTT 24h free trial (no credit card). Set it up on your TV alongside Sky TV UK.
- Day 2: Verify your specific channels work. Test sports, locals, kids' programming.
- Day 3: Pay for the SMART OTT annual plan (Elite $60 or Infinity 4K $80).
- Day 4-6: Keep both running. Show the household how SMART OTT works.
- Day 7: Call Sky TV UK to cancel. Return any equipment within 14 days, get a receipt.
Cancelling Sky TV UK — questions people ask
Yes — those matches are broadcast live in Norway, Denmark, Ireland, Sweden, etc. (the 'blackout' is UK-only). SMART OTT routes through international broadcaster feeds, so you watch the same match on the same kick-off time, just via a non-UK feed. Legally this is content licensing on the provider's side.
Sky's ETF is the remaining monthly cost × months left, capped at typical bundle value. If you have 6 months left at £80/mo, the ETF could be up to £480. Math: pay £480 to cancel now, save £912 in the year ahead (£1,392 - £48 SMART OTT) = net £432 saving year 1, then £1,392/yr saved every year after.
Yes — buy a Firestick with the Alexa Voice Remote (£60). The remote button layout is similar enough that elderly users adapt within 1-2 weeks. We can WhatsApp video-call to walk them through setup if needed.
No, but if you're on Sky Broadband at standard speeds and aren't satisfied, this is a good moment to upgrade. BT Full Fibre, Virgin Media O2 Volt, Hyperoptic, or Cityfibre all offer 500Mb-1Gb fibre at lower prices than Sky's broadband-only tier.
Sky Glass is locked hardware — it only accepts Sky's apps. You'd need to either: (1) use the HDMI input with a Firestick plugged in, or (2) replace the Sky Glass with any Smart TV or use Apple TV. Most users plug a Firestick into Sky Glass's HDMI port and switch input.
NOW TV Sports is £35/month for what Sky Sports + TNT Sports give you. SMART OTT covers all of that for £48/year. Most users cancel NOW TV when switching. Exception: keep NOW TV Cinema (£10/mo) if you want Sky's premium movie releases.