If you're in the UK and paying Sky £80+/month for cable that bundles things you don't watch and limits Premier League matches to specific kick-off times, SMART OTT gives you 1.7M+ channels, every Premier League and Champions League game, plus full UK and international content for £45–£60 per year. That's less than the BT Sport add-on alone costs per month.
What UK customers get
- UK free-to-air: BBC One, Two, Three, Four, News, ITV, ITV2, Channel 4, Channel 5, BBC iPlayer-style on-demand.
- Sky channels: Sky One/Atlantic/Comedy/Cinema/Sports, Sky Documentaries, Sky Nature, Sky News, Sky Arts.
- BT Sport / TNT Sports: every match — Premier League, Champions League, Europa, Conference League, MotoGP, UFC, boxing.
- Premier League: all matches in HD/4K, including Saturday 3pm kick-offs that traditional broadcasters can't show.
- Other UK content: Discovery+, ITVX premium, Now TV, Paramount+, Disney+ libraries.
- International from UK: every major European league, La Liga, Serie A, Bundesliga, Ligue 1, plus NFL, NBA, NHL, MLB.
- News & politics: BBC News, Sky News, GB News, TalkTV, CNN International, Al Jazeera, France 24, NHK World.
SMART OTT vs Sky and rivals (UK pricing)
| Service | 1-year cost (GBP) | Channels | Premier League | 4K |
|---|---|---|---|---|
| Sky Stream + Sky Sports + Cinema | £1,000+ | ~250 | Selected matches | Limited |
| Virgin Media TV Bigger + Sports | £900+ | ~210 | Selected matches | Limited |
| NOW TV Entertainment + Sports + Cinema | £500+ | ~100 | Selected matches | No |
| BT TV + TNT Sports | £600+ | ~150 | Selected matches | Limited |
| SMART OTT Elite | ~£48 | 700K+ items | All matches | Yes |
| SMART OTT Infinity 4K | ~£64 | 1.7M+ items | All matches | Expanded |
For most UK households, SMART OTT Infinity 4K at ~£64/year is roughly £900 cheaper per year than a comparable Sky package — for substantially more content including every Premier League match.
Setup in the UK
Identical to other regions:
- Firestick from Amazon.co.uk — most popular UK IPTV device.
- Sky Glass users: works via the Disney+/other-apps method. Sideload an IPTV app via developer mode.
- Smart TVs: Samsung Tizen, LG webOS work natively with BOB Player, IBO Player, or Smart IPTV.
UK ISP recommendations
- Virgin Media (cable): excellent. Gigabit, low latency, no streaming throttling.
- BT / Plusnet / Sky Broadband (FTTC or FTTP): good. FTTP (Fibre to the Premises) is ideal; FTTC works.
- Hyperoptic / CityFibre-based ISPs: excellent where available.
- 3 / EE 5G Home: works but variable. Good fallback in areas without fibre.
Frequently asked questions (UK-specific)
Yes — including Saturday 3pm kick-offs that traditional UK broadcasters can't air due to the historical "blackout rule." Every Premier League fixture is in our package, in HD or 4K depending on the source feed.
Yes — TNT Sports 1, 2, 3, 4, Ultimate, plus the dedicated Champions League, Europa, and Conference League feeds are all included.
Our VOD library includes BBC drama, comedy, and documentary series. For live BBC, all BBC linear channels (BBC One through Parliament) are included.
Using IPTV is legal. The content licensing is the provider's responsibility — we strongly recommend confirming your IPTV provider has appropriate distribution rights for your jurisdiction.
Most UK ISPs don't throttle IPTV. Virgin Media, BT, Plusnet, Sky Broadband, and most independents work fine. If you see buffering during peak hours, a reputable VPN typically resolves it.