Cricket is the most fragmented sport on TV — rights split between Star Sports (India), Sky Sports (UK), Sony Sports (India), SuperSport (Africa), Foxtel/Channel 7 (Australia), beIN (MENA), and Willow (USA). SMART OTT carries the broadcaster feeds, so every major competition — IPL, BBL, ICC tournaments, Test cricket, ODIs, T20Is — is accessible without buying six separate subscriptions. IPL in 4K, in your language of choice (English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam).
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