If you're in the UK and paying Sky £80+/month for cable that bundles things you don't watch and limits Premier League matches to specific kick-off times, SMART OTT gives you 1.7M+ channels, every Premier League and Champions League game, plus full UK and international content for £45–£60 per year. That's less than the BT Sport add-on alone costs per month.
What UK customers get
- UK free-to-air: BBC One, Two, Three, Four, News, ITV, ITV2, Channel 4, Channel 5, BBC iPlayer-style on-demand.
- Sky channels: Sky One/Atlantic/Comedy/Cinema/Sports, Sky Documentaries, Sky Nature, Sky News, Sky Arts.
- BT Sport / TNT Sports: every match — Premier League, Champions League, Europa, Conference League, MotoGP, UFC, boxing.
- Premier League: all matches in HD/4K, including Saturday 3pm kick-offs that traditional broadcasters can't show.
- Other UK content: Discovery+, ITVX premium, Now TV, Paramount+, Disney+ libraries.
- International from UK: every major European league, La Liga, Serie A, Bundesliga, Ligue 1, plus NFL, NBA, NHL, MLB.
- News & politics: BBC News, Sky News, GB News, TalkTV, CNN International, Al Jazeera, France 24, NHK World.
SMART OTT vs Sky and rivals (UK pricing)
| Service | 1-year cost (GBP) | Channels | Premier League | 4K |
|---|---|---|---|---|
| Sky Stream + Sky Sports + Cinema | £1,000+ | ~250 | Selected matches | Limited |
| Virgin Media TV Bigger + Sports | £900+ | ~210 | Selected matches | Limited |
| NOW TV Entertainment + Sports + Cinema | £500+ | ~100 | Selected matches | No |
| BT TV + TNT Sports | £600+ | ~150 | Selected matches | Limited |
| SMART OTT Elite | ~£48 | 700K+ items | All matches | Yes |
| SMART OTT Infinity 4K | ~£64 | 1.7M+ items | All matches | Expanded |
For most UK households, SMART OTT Infinity 4K at ~£64/year is roughly £900 cheaper per year than a comparable Sky package — for substantially more content including every Premier League match.
Setup in the UK
Identical to other regions:
- Firestick from Amazon.co.uk — most popular UK IPTV device.
- Sky Glass users: works via the Disney+/other-apps method. Sideload an IPTV app via developer mode.
- Smart TVs: Samsung Tizen, LG webOS work natively with BOB Player, IBO Player, or Smart IPTV.
UK ISP recommendations
- Virgin Media (cable): excellent. Gigabit, low latency, no streaming throttling.
- BT / Plusnet / Sky Broadband (FTTC or FTTP): good. FTTP (Fibre to the Premises) is ideal; FTTC works.
- Hyperoptic / CityFibre-based ISPs: excellent where available.
- 3 / EE 5G Home: works but variable. Good fallback in areas without fibre.